Thursday, 03 January 2013 14:31


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In 2012, the Philippines, New Zealand, Colombia, and Mexico acceded to the Madrid system, bringing to 89 the total number of members to join the Madrid Protocol for the International Registration of Marks.  Administered by the World Intellectual Property Organization, the Madrid System for the International Registration of Marks (“Madrid system”) is designed to provide a cost-effective and efficient way for trademark holders to secure and maintain protection for their marks in multiple countries.

Under the Madrid system, a trademark owner may protect a mark in up to 88 countries plus the European Union (Community Trade Mark members) by filing a single application. International registrations can then be maintained and renewed through essentially a single procedure.

Significantly, Mexico is the second NAFTA country and the the third country in Latin America to join the Madrid trademark filing system, effective February 19, 2013. With the addition of Colombia and Mexico, coupled with the fact that Spanish is one of the official languages of the Madrid system, perhaps more countries in the Western Hemisphere will join in the near future.  Moreover, the industrial implications of Mexico could prove significant, and perhaps provide additional incentive for fellow NAFTA member Canada to join the Madrid system.

In any event, the developments of 2012 appear to have increased the appeal of the Madrid system for brand owners based in the Americas, with potentially more to come in the next few years.

For the WIPO Press Release, click here.

For the Madrid System Link, click here.

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Jason LaCosse

As a Registered Patent Attorney, Mr. LaCosse concentrates his practice in Patent and Trademark Prosecution, Intellectual Property Enforcement, and Licensing. He maintains an AV-Preeminent peer rating by Martindale-Hubbell, is Board Certified by the Florida Bar as an expert in Intellectual Property Law, and is licensed to practice in the U.S. District Court for the Southern and Middle Districts of Florida. Mr. LaCosse is an active member of the Dade County Bar Association, serving on the DCBA Membership Committee and the DCBA Intellectual Property Committee. Mr. LaCosse earned his bachelor's degree in Applied Physics with honors from Michigan Tech, his master’s degree in Electrical Engineering from the University of Michigan, and his law degree from the University of Denver.