Thursday, 05 November 2009 18:44


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In October 2009, Verizon launched a series of commercial advertisements comparing coverage maps of Verizon’s 3G network with more sparse 3G coverage maps of competitor AT&T. Specifically, Verizon’s ads claim that AT&T is “out of touch” and that if someone wanted to know why an AT&T customer has spotty 3G coverage “there’s a map for that.” 
Based on these advertisements, AT&T has sued Verizon for violations of trademark law under the Lanham Act and local laws, claiming false advertising and deceptive trade practices. They are seeking a temporary restraining order and injunctions to prevent Verizon from continuing to use the ads, as well as for damages. (see AT&T Mobility LLC v. Cellco Partnership d/b/a Verizon Wireless, United District Court for the Northern District of Georgia, Atlanta Division, Case No. 1:09-cv-3057)
Notably, AT&T is the carrier for Apple’s iPhone which has the popular catch phrase “there’s an app for that.”
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Jessica Hauth

Ms. Hauth earned her bachelor's degree in Chemistry and her master's degree in Biochemistry, Cell and Developmental Biology from Emory University, and her law degree from the University of Miami School of Law. She has published her research in the areas of developmental biology, genetics, heterochromatin assembly and maintenance, and RNAi use and characterization. She is a member of the American Chemical Society, American Intellectual Property Law Association, Dade County Bar Association, and Phi Alpha Delta. She is admitted to practice law in Florida state courts, as well as in the United States District Court for the Southern District of Florida. As a Registered Patent Attorney, she concentrates her practice on Patent Prosecution and Intellectual Property Litigation.