Wednesday, 09 December 2009 18:45


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Many cases have been filed around the country, based on the offering for sale, or using of keywords, in connection with search engine-driven internet advertising.  One such case, which I wrote about in an article that was published recently, and which can be found here, involved American Airlines and Yahoo!, the popular internet search engine. 

In that case, American Airlines alleged that Yahoo's practice of offering its trademarks and brand names as keywords to advertisers, including to the airline's competitors, amounted to trademark infringement.  However, the lawsuit was recently settled before a decision could be reached in the case.   

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Oliver Ruiz

Mr. Ruiz is a partner with the firm, and is currently the President of the Federal Bar Association's South Florida Chapter.  Mr. Ruiz is fluent in Spanish and concentrates his practice in Intellectual Property Litigation and Trademark Prosecution. 

Mr. Ruiz earned a bachelor’s degree from Florida State University, and a law degree from St. Thomas University School of Law, where he served as a board member for the Moot Court Board, and as President of the Student Bar Association. He is admitted to practice law in Florida and North Carolina state courts, as well as, in the United States District Court for the Southern District of Florida, the Middle District of Florida, and the United States Court of Appeals for the Eleventh Circuit. Mr. Ruiz is an active member of several bar associations, as well as with the Rotary Club of Miami, where he serves as President-Elect of the club.