Earlier this year, Anheuser-Busch launched an advertising campaing for its "BUD LIGHT" brand of beer which emphasized that the light beer is not brewed with corn syrup. Competitor Miller-Coors filed a lawsuit alleging that the campaign constitutes false advertising and unfair competition, not because it infers that "MILLER LIGHT" is brewed with corn syrp, which is true, but because consumers may mistakenly believe that the product contains high fructose corn syrup. A federal judge has agreed that Miller-Coors has made a preliminary showing of success, and has ordered that Bud Light must phase out this packaging and advertising campaign until the dispute is resolved.
Friday, 13 September 2019 01:00
Anheuser-Busch Preliminarily Enjoined from Using "No Corn Syrup" Packaging
Written by W. John Eagan
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Trademark
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W. John Eagan
Mr. Eagan earned his bachelor’s degree in Mechanical Engineering from Lehigh University and his law degree, with honors from the University of Miami. While at the University of Miami he served as the Inter-American Citator and an Articles and Comments Editor for the Inter-American Law Review. Mr. Eagan is admitted to practice law in the State of Florida and concentrates his practice in Intellectual Property litigation.
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