Friday, 04 June 2021 13:38

Tesla Files Service Mark ITUs, Likely for Elon Musk’s Supercharger Station Restaurant Concept

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On May 27, 2021, Elon Musk’s Tesla, Inc. filed three intent-to-use service mark applications in International Class 43 (services for providing food and drink; temporary accommodation) for “TESLA”, “TESLA” (stylized), and its well-known “T” (stylized).[1] Specifically, Tesla wants the registrations to cover restaurant services, as well as pop-up, self-service, and take-out restaurant services. The applications come after years of Musk tweeting about his desire to build 1950’s themed drive-in restaurants at Tesla Supercharger[2] locations. Moreover, in 2017 Tesla’s co-founder and former Chief Technical Officer, J.B. Straubel, reportedly told attendees at the FSTEC restaurant conference that Tesla had already started working on restaurant and convenience store concepts.[3] Tesla’s applications will be assigned to a USPTO examiner for review in approximately three months.

 

tweettesla

 

[1] https://uspto.report/TM/90740067;  https://uspto.report/TM/90740072;  https://uspto.report/TM/90740074.

[2] Tesla Supercharger, Wikipedia ( https://en.wikipedia.org/wiki/Tesla_Supercharger) (last accessed Jun. 3, 2021 at 10:23 AM).

[3] Rhett Jones, Elon Musk Says Rockin’ Drive-In Restaurant, Roller Skating, and Theater Coming to Tesla Supercharger Station, Gizmodo (Jan. 8, 2018 at 10:08 AM) ( https://gizmodo.com/elon-musk-says-rockin-drive-in-restaurant-roller-skat-1821870133).

Read 197 times Last modified on Tuesday, 08 June 2021 18:14
Kelly Malloy

Ms. Malloy earned her bachelor’s degree in Industrial and Systems Engineering at the University of Florida, and is currently a J.D. Candidate at the University of Miami School of Law concentrating on intellectual property. At Miami Law, Ms. Malloy serves as President of the Student Bar Association and is on the University of Miami Law Review. Ms. Malloy also served as President of the Intellectual Property Law Society, President of the Inter-Club Council, Executive Board Secretary of the Student Bar Association, and 1L Senator during her time at Miami Law. As a result of her dedication to her coursework, Ms. Malloy is in the top 10% of her class, received the Dean’s Merit Scholarship, and was awarded the Dean’s Certificate of Achievement in her Patent Law course. Ms. Malloy is a law clerk at the firm and assists attorneys by drafting patent applications, performing legal research, and preparing for litigation.