In this new era of name, image, and likeness (“NIL”), college athletes are seizing the opportunity. Such is the case with University of Connecticut basketball star, Paige Bueckers, who recently filed a trademark application for her nickname, PAIGE BUCKETS, to be used in conjunction with hats, tshirts, pants, jackets, footwear, and other apparel items. Bueckers’ nickname seems appropriate, given that she was awarded the prestigious Wooden Award as a freshman during the 2020-2021 season, where she averaged 20 points per game. Several athletes have decided to file trademark applications in light of the Supreme Court’s June 2021 decision, which ruled that the National Collegiate Athletic Association cannot enforce certain regulations limiting education-related benefits.
UCONN Basketball Star Files Trademark Application for “PAIGE BUCKETS”Written by Jonathan Woodard
Mr. Woodard represents clients in Intellectual Property Litigation. He also has International Law experience, having clerked for the General Counsel of the International Fund in Rome, Italy. Mr. Woodard obtained his law degree, cum laude, from Florida A&M College of Law, where he served as an editor on the law review. He earned his bachelor’s degree from King College as a recipient of a full academic/athletic scholarship as member of the varsity basketball team.