Earlier this year, Anheuser-Busch launched an advertising campaing for its "BUD LIGHT" brand of beer which emphasized that the light beer is not brewed with corn syrup. Competitor Miller-Coors filed a lawsuit alleging that the campaign constitutes false advertising and unfair competition, not because it infers that "MILLER LIGHT" is brewed with corn syrp, which is true, but because consumers may mistakenly believe that the product contains high fructose corn syrup. A federal judge has agreed that Miller-Coors has made a preliminary showing of success, and has ordered that Bud Light must phase out this packaging and advertising campaign until the dispute is resolved.
Friday, 13 September 2019 01:00
Published in Trademark