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HOW FAR CAN YOUR LOGO GO IN FLORIDA?
Currently in Tallahassee, State Senator Mike Fasano of New Port Richey, who is the chairman of the transportation budget committee, is drafting legislation that may allow your logo to go further than ever before in Florida. Specifically, the legislation would allow corporations to sponsor license plates and place their trademarks on the same. The proposed legislation is being drafted to generate funds for the state and would use some of the proceeds received to give drivers who purchase the corporate tags a discount on annual registration fees.
It is rumored that the legislation is being modeled after legislation passed in Texas in 2009 which began by featuring the RE/MAX logo and slogan. It is also rumored that Disney is interested in being the first to put their trademarks on Florida license plates. Whether the legislation is passed this session, the mere consideration evidences the value of trademarks and the need to adequately protect the same.