Wednesday, 28 January 2015 23:02

The number "12" Mark

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The Seattle Seahawks, a National Football Team is scheduled to play the New England Patriots in this year’s much anticipated Super Bowl matchup. As many football fans might be aware, the Seahawks gained attention from everyone for winning last year’s Super Bowl, complimented by their stingy secondary defense. However, the Seahawks also gained attention from everyone in the media for another reason: dubbing their home fans as “the 12th man.”

Opposing players who play in Seattle are well aware of what "the 12th man" truly means. Dubbing their fans as “the 12th man” (the 12th member of their team) is primarily due to Seattle's raucous fans’ contribution in their victories. This is because the Seahawks fans are known for their rambunctious nature.  For instance, when Seahawks play at home, the fans are known to make ear piercing noise. No, make that world record noise, 136.6 decibels worth to be exact. This is enough to temporarily deafen opposing players, often confusing them on offense due to their lack of being able to hear any play calls or audibles, and consequently causing opposing teams to implode and lose games.

As last year’s defending Super Bowl champs, the Seahawks simply started using the number “12” rather than “the 12th man.” This was primarily because Texas A&M, a well-known college football university filed a lawsuit against the Seahawks for using their mark “the 12th man”. Consequently, both parties reached a settlement, causing the Seahawks to enter into a license agreement, which would pay the university a montly amount for the Seahawks to use “the 12th man mark."

After all this, the Seahawks have now filed the number “12” (yes, the one after the number 11) for federal registration with the Trademark Office.  As one reporter from Seattle Times writes

“The team has gone further, filing two trademark applications for the number “12” in general. The Trademark Office has turned down one application due to a previous trademark for a NASCAR team. Another was refused due to a previous trademark for a hotel. In the meantime, the team has also pursued trademark of “12” in the team’s jersey font, which has some similarities to other NFL jerseys, such as the “12” worn by New England Patriots quarterback Tom Brady.”

However, on another note, the Seahawks have been successful in trademarking the phrase “Legion of Boom”, referring to their stingy secondary defense. They have also filed for federal registration for the mark “Boom.” However, as of now, this process is facing heavy opposition and has not been approved by the Trademark Office.

Read 2614 times Last modified on Thursday, 29 January 2015 14:27
Kaustubh Nadkarni

Mr. Nadkarni earned his bachelor’s degree in Engineering Arts from Michigan State University, his Master’s degree in Finance and Six Sigma Management Science from University of Miami, his law degree from Nova Southeastern University and his Master of Laws degree in Intellectual Property from University of New Hampshire, formerly Franklin Pierce Law Center.

Mr. Nadkarni is a member of the Florida Bar, the Southern District of Florida Federal Court and the United States Court of Appeals for the Federal Circuit. He has also successfully passed the United States Patent and Trademark Office Registration Examination. As a Patent Attorney, he concentrates his practice in Patent Prosecution, Patent Litigation, Trademark Prosecution and other Intellectual Property litigation matters. Mr. Nadkarni is fluent in Hindi, Marathi, Urdu and functional in French. He is a member of American Intellectual Property Association, Miami Beach Bar Association and a Board Member of the Fairchild Palms.