IP Blog

Latest firm news

INTERNET AFFILIATE MARKETING CASE DRAWS MEDIA ATTENTION

by | Jun 17, 2009 | Internet | 0 comments

A federal lawsuit that involves one of the firm’s clients, Money4Gold Holdings, Inc., has drawn media attention, due to its implications on internet commerce and online marketing .  Among the issues raised by this lawsuit is whether companies that utilize affiliate marketing can be held responsible for alleged acts of infringement by individual affiliate marketers, also known as “publishers”.   

An article written by Vanessa Blum, a special reporter to the Daily Business Review, can be found here.