Hall of Famer and NBA legend Kobe Bryant obtained numerous trademarks during the course of his career. Through is company Kobe, Inc., Bryant registered trademarks spanning from footwear, wine, and apparel. Signaling the NBA legend’s expansion into the metaverse and digital experiences, Kobe Bryant’s estate (through Kobe, Inc.) recently filed trademark applications for KOBE BRYANT, MAMBACITA, and MAMBA FOREVER. The applications seek to protect the Los Angeles Laker’s image and likeness as it relates to virtual and digital goods, including art, avatars, and collectible coins.
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