PELOTON BIKE SUED BY PELOTON COLD BREW COMPANY

Peloton Cold Brew, LLC (“PCB”) recently filed a lawsuit against Peloton, Interactive, Inc. (“PII”) – the indoor exercise bike manufacturer – seeking a declaratory judgment that PCB is entitled to use the PELOTON name.  PCB alleges that it filed a trademark application in 2017 for “PELOTON” in conjunction with “beverages made of coffee,” that PCB obtained a trademark registration, and that at no point in time did PII object to or seek denial of PCB’s registration.  PCB further alleges that while PII’s bike-related trademarks are used in conjunction with “computers and downloadable software,” PCB’s trademark is only being used for coffee-related goods and services (products with PII has not developed or offered).