In this new era of name, image, and likeness (“NIL”), college athletes are seizing the opportunity. Such is the case with University of Connecticut basketball star, Paige Bueckers, who recently filed a trademark application for her nickname, PAIGE BUCKETS, to be used in conjunction with hats, tshirts, pants, jackets, footwear, and other apparel items. Bueckers’ nickname seems appropriate, given that she was awarded the prestigious Wooden Award as a freshman during the 2020-2021 season, where she averaged 20 points per game. Several athletes have decided to file trademark applications in light of the Supreme Court’s June 2021 decision, which ruled that the National Collegiate Athletic Association cannot enforce certain regulations limiting education-related benefits.
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