Although the sunrise period has passed for brand owners from outside the adult entertainment industry to pay a one-time fee to block the registration of “.xxx” domain names matching their federally registered trademarks, many companies are now considering whether to directly purchase their .xxx domain name, and perhaps variations thereof, for “defensive” purposes.
The first come, first served, General Availability begins December 6, 2011, and will be open to members of the adult Sponsored Community as well as non-members, such as those who wish to protect their personal names, trademarks or other intellectual property. Some accredited registrars are accepting pre-registration to promote the prompt filing of applications by the first day of General Availability.
In the meantime, the present “Landrush” period provides one last opportunity for those within the adult Sponsored Community to secure a .xxx domain name prior to General Availability.