With the somewhat controversial launch of the new top level domain .XXX scheduled for late-2011, trademark owners should take note of the upcoming dual sunrise periods: one for those within the adult entertainment industry; another for those who wish to block their registered marks from use in .XXX.
- Sunriseis the time period when trademark owners and other IP holders within the adult sponsored community can apply for .XXX domain names ahead of the general public. This period will run for 52 days starting September 7, 2011.
- Sunrise Bthe time period when trademark owners and other IP holders outside of the adult sponsored community can apply to opt-out of .XXX to block their registered marks from use in .XXX. This period will also run for 52 days starting September 7, 2011.
More information on the .XXX registry, click here.